Surprise, surprise ! Social media are rising in Health Care in Europe. European physicians are using Wikipedia -- (how could it be otherwise, given its position in searches ?). They are recommending it to patients, and consumers expect that pharmaceutical companies -- who often don't know how to approach Wikipedia, for various reasons--are checking their drugs on Wikipedia and completing information. These are the results of the latest Cybercitizen in Europe study by Manhattan Research.
As many of you know, I am a tireless Euro-American-health-internet-observer, who's been telling us for years that use of the internet in Europe and the US has more commonalities than differences. As Malcolm Gladwell explains in his book, the Outliers, it takes 10 000 hours to become really good at something. The corollary is that there is a lag in internet behavior due to the number of hours of a users' experience.
But this lag is dropping as Europe's broadband experience increases. So, indeed European consumers are finding the same uses for health on the internet as their American counterparts, despite the fact that European health systems mostly offer easier access to care. Use of the internet is of course not a substitute for contact with professionals.
Anyhow, if this subject is of interest, you should attend Health 2.0 Europe 6-7 April 2010
organized by Health 2.0 & Basil Strategies
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A possible explanation for the reason that Health has generated its own "2.0" term are its applications across health care in general, and in particular it potential in public health promotion.
Greetings
Posted by: cheap cialis | 02 March 2010 at 14:51