Social Media: Fortune 100 study by Burson Marsteller and what it means for you

Are you like a Fortune 100 company, as regards Social Media? Do you have a Twitter, Facebook Fan Page, YouTube and or corporate blog account ? The graph on the left from a Burson Marsteller study enables us to see that Europe behaves like the US in social media. At any rate, the difference is low..The study includes other data about what is being done, frequency, etc.  The study can be downloaded herei Parallel to all of this, there are increasing anecdotal descriptions of what is being done by pharma, hospitals, and other healthcare actors.

 DoseofDigital, the wiki of all wikis inventorying all of this, and in particular the pharmaceutical industry in English is to be commended for its work. Here is the link

So, are you a Fortune 100 company does not allow its managers to access Facebook, YouTube (the 2nd largest search engine after Google)  from the office? A major European pharma company just reversed its policy on that globally allowing managers to access YouTube and Facebook from the office; It's no longer practical to say "no". It's time to figure out the what, why, how of social media.