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Zorg20

Denise, Social Networks (or Social Media : SoMe) is about sharing, so we do ;-)

On the ROI : There is a parallel between the ROI on Public Health as there is on ROI of SoMe. How to quantify, when is it good, when isn't it. Website traffic is measurable, number of times tweets have been read isn't (besides the number of followers could tell something)

We have to sort out what the new measurements will be for these kind of matters.

In my opinion Public Health will be increasingly needed since we have to get to the front of many problems, BEFORE a disease exposes to someone. So prevention, disease-management and creating a healthy environment.

When boards start to evaluate, based on fee-for-service, departments in terms of costs and profitcentres, it might be a good and strong idea to classify Public health somewhere in the middle. From my point of view though these departments over the last years could have done a better job in the marketing of their work, and may be start more to think about business-case-reporting on issues than they did up until now.

Then it might turn out that Public Health even could be one of the greatest profit-centres of all.

Exciting will be this same discussion about SoMe, since it is sometimes resembled as "a nice little chatbox, but without any impact on health in real world". Luckily there's some evidence already to prove this wrong, but we have a long way to go still.

Anyway we are vastly moving into the direction to more interaction with our patient-community : http://lucienengelen.posterous.com/today-weve-poured-some-concrete-for-our-digit

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