Every week we hear about yet another eHealth wonder...But, how often do people have the courage to learn from failure and to talk about it so that they can help others learn as well? Hat's off to Pat Rich from the Canadian Medical Association, who came to Paris to do just that at Doctors 2.0 & You 2012. Listen as he explains what went wrong with the physicians' community they called Asclepios (?) Asklepios (?) ...If they can't spell it, it can't succeed!