For the past number of months, Berci Mesko, founder of Webicina, set up the challenging mission of producing social media guidelines for pharma. The method he chose: Social Media itself, with a mix of shared Google Docs, Twitter hashtag #pharmaSMguide, and others.
"A set of guidelines created collaboratively by the most important online voices of pharma and social media designed to facilitate online interaction with and within pharma.”
You can download the document here.
Download: Webicina-open-access-social-media-pharma-guide
What it is not: is not the product of a regulatory body
What it is: is the best practical, easy to read set of recommendations concerning health care social media platforms
To pursue the discussion: #pharmaSMguide
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